Strategic Consulting for Brand Leadership
“Barbara is a pro’s pro. Barbara and her talented team have been our go to experts for all things social media. From strategy to execution to optimization, Barbara handles it all and does it with grace and professionalism. This is rare, in today’s marketing space where millennials tend to be thought of as the experts. Not so. Barbara’s experience brings invaluable context to the table and she understands, at a very deep level, how brands need to behave in social to win the target audiences they seek.”
— Digital Marketing Director, Fortune 150 Manufacturer
Marketing, LinkedIn, and Brand Consulting for Leaders and Small Businesses Who Want to Be Chosen
I’m Barbara Rozgonyi, a visibility strategist and keynote speaker who works one-on-one and behind the scenes with executives, small business owners, and organizations who are excellent at what they do and invisible for it. Whether you’re leading a Fortune 500 marketing team or running your own company, the problem is the same: your expertise isn’t showing up where the people who need it can find it.
If you’ve ever searched for a marketing consultant, a LinkedIn consultant, or a brand strategist because you knew something needed to change but weren’t sure what, this is that conversation.
I don’t hand you a generic playbook. I bring more than 25 years of experience in PR, marketing, and personal branding to a specific problem you’re facing, and I help you close the gap between how good you actually are and how visible you actually are.
Trusted by organizations of every size, from Bosch, the Federal Reserve, and Kirkland & Ellis to growing small businesses and independent firms.
How I Work With You
Consulting with me isn’t a course or a template. It’s a working relationship built around your specific market position, your team, and your timeline. Depending on what you need, that can look like a single strategy session, a defined project, or an ongoing advisory relationship.
I focus on five areas. Most clients start in one and expand into others once they see the connections between them, because visibility problems rarely live in just one channel.
That flexibility matters as much for a solo consultant or small business owner as it does for a corporate team. You get the same strategic thinking, scaled to your budget and timeline.
Areas of Focus
1. Strategic Message Alignment: AI, PR & Market Positioning
Before any channel strategy works, your message has to be clear enough that someone can repeat it correctly after hearing it once. I work with leadership teams to find the language that’s actually true about who you are and what you do, then align it across your website, sales conversations, and public-facing materials so you stop sounding like three different companies.
2. LinkedIn & Executive Visibility Strategy
LinkedIn is where most B2B buying decisions get pre-qualified now, and most executive profiles are working against the people they represent. I help individual leaders and sales teams turn LinkedIn into a visibility and revenue channel instead of a static resume.
| Program | Best For | What’s Included |
|---|---|---|
| Profile Power Audit | Individuals who need a fast, expert diagnosis | A full audit of your profile with prioritized, specific fixes |
| Visibility Upgrade | Leaders ready to actively build presence | Audit plus content strategy and positioning coaching |
| Business Builder Intensive | Executives using LinkedIn to generate pipeline | Strategy, content system, and outreach approach tied to revenue goals |
| Thought Leader Visibility Transformation | Senior leaders building a public platform | Full personal brand and content strategy across LinkedIn and beyond |
| Corporate Team Training | Sales teams and associations | Group training in LinkedIn and social selling for teams and members |
3. Brand & Reputation Management Consulting
Your brand is what people say about you when you’re not in the room, and your reputation is whether they say it consistently. I help organizations and individual leaders define a brand story that holds up under scrutiny, and build the internal alignment to keep it consistent across every touchpoint.
4. Digital & Social Visibility Strategy
Beyond LinkedIn, I help clients build a coherent presence across the digital and social channels that actually matter to their audience, rather than trying to be everywhere at once. That includes content strategy, channel prioritization, and measurement that ties back to business goals.
5. Podcast Strategy Consulting
Whether you’re launching a podcast, guesting on other people’s shows, or trying to figure out if podcasting is worth your time at all, I help you build a strategy that treats it as a visibility and relationship tool, not just a content project.
Why Clients Bring Me In
- Decades of hands-on PR, marketing, and personal branding experience, not theory
- A track record with global brands, law firms, associations, small businesses, and individual executives
- Direct, honest strategic advice, not a templated framework applied regardless of fit
- The ability to move between big-picture positioning and tactical execution
- A collaborative style that respects your team’s existing expertise
FAQ
Do you work as a marketing consultant?
Yes. I consult on AI-era marketing strategy, positioning, and message alignment for executives, small businesses, and organizations who need an outside expert to clarify and strengthen how they’re seen in the market.
What does a LinkedIn consultant do?
A LinkedIn consultant audits your current profile and activity, identifies what’s working against you, and builds a strategy for content, positioning, and engagement that turns LinkedIn into a real visibility and business development channel. I do this for individuals and for sales and association teams.
Is this different from your keynote speaking or training?
Yes. Speaking and training deliver a message to a room, live or virtual, on a set date. Consulting is an ongoing or project-based working relationship where I help you solve a specific strategic problem over time. Many clients start with a keynote and move into consulting once they want hands-on help implementing what resonated.
Do you work with small businesses, or only large organizations?
Both. I’ve consulted with global brands and Fortune 500 teams, and I work just as often with small business owners and independent professionals who need the same level of strategic thinking without an enterprise budget or timeline. The engagement scales to fit you.
Do you work with individuals or only organizations?
Both. I work with individual executives on personal visibility and LinkedIn strategy, and with organizations and teams on brand, message, and channel strategy at scale.
How is pricing structured?
Pricing depends on scope, from a single strategy session to a multi-month engagement. The LinkedIn programs above range from a focused audit to a full corporate team training. I’ll recommend the right starting point once I understand your goals.
Do you only focus on LinkedIn?
No. LinkedIn is one of five areas I consult on. I also work on message and market positioning, brand and reputation strategy, broader digital and social visibility, and podcast strategy. Most clients end up working across more than one area.
What industries do you work with?
I’ve worked with global brands, law firms, financial institutions, associations, and small businesses, including Bosch, the Federal Reserve, Kirkland & Ellis, and HuFriedyGroup. My approach is built around visibility and communication strategy, which applies across industries and company sizes.
How do we get started?
Reach out and tell me what’s not working, whether that’s a message that isn’t landing, a LinkedIn presence that isn’t generating anything, or a brand that feels inconsistent. I’ll tell you honestly whether consulting is the right fit or whether a keynote, training, or coaching engagement would serve you better.
Not Sure Where to Start?
If you’re looking for a keynote or team training, visit [Speaking & Training].
If you want ongoing one-on-one support building your own visibility and voice, visit [Coaching].
What Comes Next
If you’re ready to stop being the best-kept secret in your industry, let’s talk about what closing your Expert Gap actually looks like. Reach out and tell me where you’re stuck. I’ll tell you honestly what I see and whether I’m the right person to help you fix it.
Schedule a Strategic Visibility Call
You bring the vision.
We bring the system to make it felt, known, and trusted.