Fractional CMO Leadership for Organizations Growing Into Their Next Chapter
Your work is excellent. Clients trust you. Partners respect you. The business is moving forward.
Yet your brand no longer reflects who you have become.
Somewhere between last year’s website refresh and this morning’s conversation with a potential client, something shifted. The next level of your business is already here. The outward expression just has not caught up yet.
This is not a marketing problem.
This is a leadership moment.
Start Your Growth Strategy Review
When Yesterday’s Brand No Longer Matches Tomorrow’s Vision
This is where I come in.
Think of this as a strategic reset with someone who has guided hundreds of organizations through this exact transition. Not a committee. Not a full rebuild. A focused, intelligent evolution that honors what you have built while preparing you for where you are going.
The goal: clarity, confidence, and a presence that opens doors before you walk into the room.
The 5D Visibility Framework
We align five core dimensions that determine how your brand shows up.
Digital
Your online presence reflects your true level of expertise. When someone searches for you at 11pm, they meet the leader you are today, not a version from three years ago.
Direct
The right conversations begin happening naturally. Ideal clients know how to find you. Introductions arrive without effort.
Dynamic
Your story resonates. It is memorable because it sounds like you, not like everyone else in your industry.
Data
You measure what matters. No dashboard overwhelm. No vanity metrics. Clear signals guide clear decisions.
Distinctive Voice
You become recognizable. Consistent tone. Confident identity. A presence people remember and trust.
When these align, something shifts. Your marketing stops working to get attention and begins working to support the reputation you already have.
What Partnering with a Fractional CMO Changes
| Before | After |
|---|---|
| Marketing feels scattered | Messaging is clear enough to delegate confidently |
| The team is busy but not aligned | Everyone understands direction and priority |
| Your expertise is obvious in conversation but not online | Your presence speaks before you enter the room |
| Every communication feels like starting from scratch | You have a repeatable system that reinforces momentum |
| Growth feels effortful | Growth feels intentional and structured |
This is the shift from marketing activity to strategic momentum.
What Your Fractional CMO Engagement Includes
Every partnership is customized, but often includes:
Brand and Messaging Audit
Market and Positioning Landscape Review
Leadership Presence and Thought Leadership Strategy
LinkedIn Visibility and Digital Profile Refresh
Website and Communication Alignment
One Signature Visibility Campaign
Team Training and Communication Coaching
Quarterly Scorecard and Momentum Planning
Clear. Structured. Sustainable.
No fluff. No guesswork. No overwhelm.
Just structured leadership and strategic clarity.
Fractional CMO Engagement Pathways
Your organization chooses the pace and depth of transformation.
5D Clarity Quickstart Reset (30 Days)
Strategic messaging, positioning, and direction-setting.
5D Visibility Accelerator (90 Days)
Alignment across communication, campaigns, and leadership presence.
Fractional CMO 5D Partnership (6 Months+)
Ongoing strategic leadership and brand evolution.
Pricing is customized based on scope, timeline, and organizational needs.
We determine the right fit during your complimentary clarity discovery call.
Explore the Right Fractional CMO Partnership Fit
How to Choose the Right Fractional CMO (Even If It Isn’t Me)
Questions worth asking:
How will you learn our culture and voice?
Who owns our accounts and assets when we are done?
How do you define success beyond likes and impressions?
How will our team know what to do, step-by-step?
Will we work directly with you or a rotating team?
How do you use AI without flattening our personality?
How do you handle strategy shifts mid-engagement?
What do we keep after you leave?
A strong fractional CMO leaves you more capable, not more dependent.
Frequently Asked Questions
What does a Fractional CMO actually do?
Provides strategic leadership at the executive level so your team can execute with clarity and confidence.
How quickly will we feel results?
Clarity within 30 days. Momentum within 60. Market recognition within 90. Authority expands over six months and beyond.
What if we already have a marketing team?
Ideal. I elevate and align internal talent rather than replace it.
Do you work outside of our industry?
Yes. A fresh lens often reveals what insiders cannot see.
Who owns our data and assets?
You do. Always.
Why Work With Barbara
In one word: experience with 25+ guiding organizations through growth phases, brand evolution, and market repositioning.
Highlights:
Founder of CoryWest Media
Creator of wiredPRworks (Top 50 marketing blog with 1,200+ articles)
Recognized as a Top 100 Speaker to Watch
National Speakers Association member since 2006
Host of the “Growing Social Now” podcast
Featured in INC and other industry publications
Named one of the Top Four Fractional CMOs in Charlotte
Client Experience Includes:
Fortune 50 and Fortune 150 corporations
Legacy professional services firms modernizing for growth
Growth-stage advisory and consulting companies
National associations and purpose-driven organizations
Notable Results:
#1 Google News placements
Visibility architectures generating $250K+ in referral revenue
90-day visibility and leadership repositioning transformations
“Barbara made marketing simple for us, even though it is not a simple task. Her clarity changed everything.”
— Client Testimonial
Ready to explore whether partnering with a Fractional CMO is your best next step?
Most of my best client partnerships began with a simple conversation.
No pitch. No pressure. Just clarity.
