“Barbara is a pro’s pro. Barbara and her talented team have been our go to experts for all things social media. From strategy to execution to optimization, Barbara handles it all and does it with grace and professionalism. This is rare, in today’s marketing space where millennials tend to be thought of as the experts. Not so. Barbara’s experience brings invaluable context to the table and she understands, at a very deep level, how brands need to behave in social to win the target audiences they seek.”
— Digital Marketing Director, Fortune 150 Manufacturer
You’ve built something real.
Now you want to scale momentum, visibility, and market confidence without adding a full-time executive before you’re ready.
That’s where Fractional CMO and Strategic Consulting comes in.
You get senior-level leadership, messaging clarity, visibility positioning, and aligned execution support, without the C-suite overhead.
This is guidance rooted in experience, not trend-chasing.
Schedule a Strategic Visibility Call
For founders, CEOs, emerging growth companies, and established organizations entering a new chapter.
I guide your brand through:
Strategic message alignment
Market positioning and category awareness
Go-to-market and demand pathways
Team leadership and accountability systems
AI + CRM + data-driven decision intelligence
Visibility and reputation strategy
Perfect when you:
Need a clear narrative that the entire organization can rally behind
Want your marketing to finally feel connected and confident
Are preparing for scale, funding, partnership, or a brand evolution
Engagement options:
Audit, quarterly, semi-annual, or annual leadership agreements.
LinkedIn is the business development engine most organizations underuse.
We transform LinkedIn from:
profile → platform
presence → influence
content → conversations
Services include:
Executive and founder brand positioning
Company page and employer brand strategy
Sales team enablement and messaging workflows
HR and recruiting branding
AI visibility systems and engagement rhythms
This isn’t about posting more.
It’s about being seen by the right people at the right time for the right reasons.
Your brand is no longer owned by you alone.
It lives in customer experience, perception, proof, and community.
Brand consulting shapes:
Identity and voice
Personality and presence
Reputation and trust signals
We go beyond persona docs and dive into:
Cultural story
Emotional resonance
Values expressed in real behavior
Your brand becomes a relationship, not a statement.
Digital evolves constantly.
The strategy that worked last year is already outdated.
You need a system that adapts.
We map your:
Routes to visibility and influence
Digital footprint and authority signals
Content rhythm
Customer journey touchpoints
Performance and measurement structure
You get clarity on what matters, what to ignore, and what to do next.
Social media is not about being everywhere.
It’s about showing up with strategic consistency where connection actually happens.
We create aligned systems for:
Social media audits
Organic + paid integration
Influencer and partner ecosystems
Audience conversation mapping
Content planning and creative rhythm
Your social starts working for you, not against your time and energy.
Podcasts build trust faster than any other platform.
If your voice is your differentiator, this is your channel.
We support you with:
Show strategy and creative direction
Naming, format, and content arc
Guest and sponsorship systems
Launch and distribution pathways
Event and interview amplification
Your podcast becomes your platform of record, not just another marketing effort.
Let’s talk about what you’re building and what you’re moving toward.
No pressure.
Just a real strategy conversation.
Schedule a Strategic Visibility Call
You bring the vision.
We bring the system to make it felt, known, and trusted.
Attract Attention. Build Your Brand. Click with Communities.