AI-Smart PR & Visibility Leadership
Build trust, shape perception, and expand influence—on purpose.
PR isn’t about chasing attention or “going viral.” It’s about becoming easy to find, understand, and trust by the people who matter most.
Result: more right-fit opportunities, faster decisions, and a reputation that precedes you.
Schedule a PR Visibility Strategy Conversation
Why this approach works now
Algorithms surface signals, not noise. We engineer those signals—search visibility, authority cues, and news coverage—so your expertise travels farther with less effort.
You’ll see lift in:
Search visibility for your name, brand, and key topics
Trust signals (E-E-A-T, third-party credibility, news/site mentions)
Media positioning and discoverability in the right places
Perceived expertise that shortens sales and speaking cycles
Traditional PR is optional. Visibility leadership is essential.
The WIRED 5D Visibility Framework™
A modern operating system for thought leadership and reputation.
Words – Clarify the promise and proof so value lands in seconds
Intention – Purpose-built visibility plan tied to business outcomes
Routes – Right channels (search, news, social, communities) for right audiences
Experience – Cohesive story across touchpoints that feels credible and human
Design – Repeatable content + amplification system so momentum sustains
What we do together
Thought Leadership & Category Positioning
Own the problem space; name the solution space; claim distinctive language.
Reputation Narrative & Message Kit
Signature POV, proof library, quotables, bio set, boilerplate, media-ready assets.
Digital PR & AI-Optimized News Syndication
Press releases + publisher network + Google News readiness + authority links.
Search-Led Authority Building
Query mapping for your expertise; intent-based content; internal/external linking.
Visibility Momentum
Editorial calendar, distribution playbooks, repurposing maps, and measurement.
Traditional media outreach is included when aligned with strategy.
Packages (outcomes first)
Visibility Strategy Intensive – 4–6 weeks | from $7,500
Decision-ready narrative, priority keywords, channel plan, next-90-day roadmap
Deliverables: Message Kit, WIRED 5D plan, Editorial calendar (90 days)
Reputation Leadership Campaigns – 3–6 months | from $18,000
Monthly news moments, search-aligned content, authority link building
Deliverables: Quarterly PR plan, 2–3 releases/quarter, assets, analytics
Fractional CMO-Level Visibility – 6–12 months | from $36,000
Executive comms, thought-leadership pipeline, stage-to-search amplification
Deliverables: Quarterly strategy, KPI dashboard, leadership enablement
Scope and pacing tailored to your goals and growth stage.
Case study: One keynote → months of demand
$5.4M–$9.1M in earned media value from a single conference moment.
Highlights
1,250+ outlets carried the story
Top Google News placements including:
#1 “Marketing Speaker,” #1 “AI Authenticity,” #2 “AI Speaker” (13M results)95% audience satisfaction; 100% asked for more
Takeaway: With the right positioning and amplification, one moment of expertise can fuel visibility for months—sometimes years.
Who this is for
Founders/CEOs leveling up brand reputation
Experts and innovators stepping into thought leadership
Organizations entering a new chapter of growth or change
Speakers who want their message to travel beyond the stage
If you’re ready for recognition that matches your contribution, we’re aligned.
Our simple process
Audit & Align – Where your signals are strong/weak
Narrative & Assets – POV, proof, media kit
Moments & Routes – News, search, and social distribution
Amplify & Repurpose – Multiply impact across channels
Measure & Optimize – What’s working, what’s next
Why Barbara
Founder & CEO, CoryWest Media
Top 100 Keynote Speaker to Watch
25+ years guiding leaders and brands through visibility evolutions
Creator, WIRED 5D Visibility Framework™
Featured in INC, HuffPost, national business media
This isn’t just tactical PR. It’s identity-level strategy that changes how people see you—and how you see yourself.
FAQs
Is this only press releases?
No. Press releases are one tactic. We build an authority system that integrates search, news, and narrative.
Can you guarantee media coverage?
Ethically—no. We do engineer coverage probability and search-led discovery that compounds over time.
What will we measure?
Rankings for priority queries, referral traffic, mentions/links, publisher quality, branded search lift, inquiries/bookings.
Do you pitch tier-one outlets?
When the story and timing fit. We focus first on high-probability wins and owned/earned channels that build durable authority.
How fast will we see results?
Early signals in weeks (indexing, mentions, rankings movement). Compounding authority typically builds over 60–120 days.
Your next step
Let’s map the shortest path from credible to ineluctable.
[Schedule a PR Visibility Strategy Conversation]
Visibility builds trust. Trust builds opportunity. Opportunity builds legacy.
