In the ever-evolving landscape of marketing, one topic has risen to prominence and is reshaping the industry’s landscape: Artificial Intelligence (AI) / Chat GPT. In a recent episode of Growing Social Now Live, seasoned marketing experts Barbara Rozgonyi and Phoebe Svoboda took center stage to unravel the intricate web of “The Marketing Pro’s Quick Guide to AI : Smart Strategies, Sharp Risks.” This groundbreaking episode explored the impact of AI on marketing, dissecting the pros, cons, and future implications for the marketing world.
AI + ChatGPT ‘s Meteoric Rise in 2023
The episode kicked off with a retrospective look at the year 2023, where AI transitioned from being a peripheral player to an influential force in the marketing arena. Initially lurking in the background, AI grew exponentially, gaining widespread attention. As Phoebe Svoboda aptly put it, “AI is like kudzu in the south – it is everywhere, and it’s not going anywhere.”
AI and Marketing: A Match Made in Digital Heaven
Barbara and Phoebe delved into the natural affinity between AI and marketing, emphasizing how marketers, with their strategic and creative prowess, seamlessly align with AI’s capabilities. The symbiotic relationship between the two holds immense potential for transforming marketing strategies, ushering in a new era of innovation and efficiency.
Phoebe provided a nuanced perspective, acknowledging the excitement surrounding AI’s potential use cases in marketing while also highlighting the potential pitfalls. “I think it can be extremely beneficial and make a marketer’s job not just simpler but also add robustness that may have been missing in the past,” she noted.
AI as a Marketer’s Sidekick: Unleashing Creativity and Efficiency
The conversation pivoted towards practical applications, revealing how AI serves as a valuable companion for marketers. Whether brainstorming ideas, editing blog posts, or generating diverse ad copy, AI emerges as a dynamic tool capable of enhancing creativity and streamlining tasks.
Phoebe shared her experiences using AI tools for content creation, highlighting their potential in crafting titles, refining tones, and even aiding in keyword research. It became evident that when utilized wisely, AI can act as a catalyst for innovation, sparking ideas that might have remained dormant otherwise.
Navigating the Risks: Authenticity, Plagiarism, and Security Concerns
The episode took a turn towards the potential risks associated with AI in marketing. Both Barbara and Phoebe underscored the importance of maintaining authenticity in content creation, cautioning against over-reliance on AI that might dilute the human touch.
The duo explored concerns such as plagiarism, emphasizing the need for marketers to be vigilant about the origin and authenticity of the content generated by AI. Additionally, the conversation delved into the security threats posed by AI, particularly in handling sensitive information. The risk of unintended leaks or misuse of data raised critical questions about the ethical use of AI in marketing.
Ethical Considerations: Addressing Bias and Personality Erosion
Ethical considerations emerged as a pivotal aspect of the discussion, with a focus on the implicit biases present in AI algorithms. The tendency to erase personal mentions and mute individuality raised concerns about the erosion of personality and reputation in marketing endeavors.
Both Barbara and Phoebe emphasized the need for marketers to remain vigilant, continuously assessing and mitigating biases within AI systems to ensure fair and equitable outcomes.
The Future of AI in Marketing: Balancing Innovation and Responsibility
As the episode concluded, the conversation turned to the future of AI in marketing. The potential elimination of marketing roles due to AI automation loomed large as a concern. However, both speakers expressed hope that companies would continue to value the unique insights, creativity, and human touch that marketers bring to the table.
The speakers envisioned a future where AI serves as a force for positive change, making people’s lives easier and contributing to societal well-being. Phoebe envisioned AI assisting in tasks that bring monetary benefits or contribute to broader causes, fostering a sense of responsibility and altruism.
Looking Ahead: Anticipating AI’s Evolution in 2024
In contemplating the future of AI, both speakers acknowledged that we have only scratched the surface of what AI can achieve. They foresee AI evolving into a personal assistant capable of undertaking entire job roles, offering unprecedented levels of support and efficiency.
Closing Thoughts
The Growing Social Now Live episode on AI and marketing left listeners with a wealth of insights, urging marketers to strike a delicate balance between leveraging AI’s capabilities and upholding ethical standards. As we move into 2024, the interplay between AI and marketing promises to redefine industry dynamics, challenging marketers to navigate the evolving landscape with both innovation and responsibility.
The Marketing Pro’s Quick Guide to AI + ChatGPT : Smart Strategies, Sharp RisksEpisode Highlights
What do marketers need to know about AI right now – what are the best strategies and the biggest risks? Listen in as Barbara Rozgonyi and Phoebe Svoboda, a brilliant millennial marketer, explore the transformative impact of AI on marketing in 2023 and beyond. From unleashing creativity to navigating potential risks, they cover it what you need to know before 2024. 🚀🔮
🧠 AI as a Marketer’s Sidekick: Boosting Creativity & Efficiency Learn how AI can be your ultimate ally in brainstorming ideas, editing content, and even generating ad copy. It’s a game-changer for efficiency and innovation! 🚀💡
🚨 Navigating Risks: Authenticity, Plagiarism, and Ethical Considerations The episode didn’t shy away from the tough questions. How do we maintain authenticity? What about the risks of plagiarism? Barbara and Phoebe delved into ethical considerations and the need for responsible AI use. 🌐🤝
🔮 The Future of AI in Marketing: Balancing Innovation and Responsibility What’s in store for AI and marketing in 2024? The speakers shared their visions, emphasizing the need for a balance between innovation and responsibility. Exciting times ahead! 🚀🔗
Phoebe Svoboda, Digital Millennial Marketing Pro
Crafting Client Success | Senior Digital Marketing Director | Visionary Social Media Ad Strategist | Community Engagement Expert
With over a decade of creative expertise, Phoebe excels at crafting comprehensive plans for clients. In the association industry, her efforts led to a 150%+ surge in website traffic and a 300%+ growth in social media following. Her major brand hospitality experience includes Cambria, Hilton, Hyatt, and Marriott, where her visionary approach, content skills, and community engagement expertise create impactful brand-audience connections. Always ahead in the digital marketing game, Phoebe consistently surpasses KPIs, delivering outstanding ROI.
Barbara Rozgonyi, CEO CoryWest Media
Transformative Digital Marketer PR Thought Leader | Fractional CMO | Inspirational Speaker | LinkedIn Growth Coach | AI ChatGPT Enthusiast
With a rich client portfolio – from Fortune 150 brands to the Federal Reserve to global small businesses, Barbara is a pioneering digital PR thought leader, Fractional CMO, AI ChatGPT enthusiast, and LinkedIn growth coach. The publisher of an award-winning blog, wiredPRworks.com, Barbara hosts the podcast “Growing Social Now.” An inspiring international speaker and motivating global sales trainer, Barbara’s live and hybrid programs educate, equip, and elevate. BarbaraRozgonyi.com
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Barbara Rozgonyi
Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
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