Wondering how to transform your LinkedIn profile into an always-on networking hub? In this episode, Barbara Rozgonyi walks you through 12 ways to transform your LinkedIn profile:
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KEYWORDS
Use Keywords to Help People Find You
Keywords are the search terms people use to find information online. The keywords people use to find you and your business might point to your profession, service, location, area of expertise or even the problems you solve. Optimize your LinkedIn profile with keywords in your headline, summary, expertise, and your job title and descriptions.
HEADSHOT
Upload a Flattering Profile Photo that Matches Your Image
Worth at least 1,000 (maybe 100,000) words), a LinkedIn profile picture conveys your business image to the world. Are you casual, relaxed, authoritative, intellectual?
HEADLINE
Write a Catchy Headline that Grabs Attention
Your headline describes who you are and what you do.
This isn’t necessarily the title on your business card.
Sort of a personal tagline, your headline stands out when people see your profile.
Think: who you help with what and how for who.
SUMMARIZE
Summarize Your Talents into Sound Bites
The summary section is the place to make your personal brand statement.
Given that attention is shrinking down into text-message and tweet-size sound bites, it’s important to be concise,
informative and engaging.
Use bullets to make your main points. Include a call to action with contact information to make
connecting easy and inviting.
POSITION
Cover Every Position for Maximum Exposure
Expand your connection potential by listing all relevant former companies and positions.
Break up your current experience into categories like speaker, consultant, and author to broaden your skillset.
Then, you can reach out and ask connections, coworkers, or clients to recommend you for each individual position.
ROUTE
Route Traffic to Three Destinations
In your contact information section, LinkedIn lets you add links to three websites.
You can choose your website, blog, Facebook, Twitter or Instagram profiles – or a landing page to build your email list. Use the URL or, better yet, a phrase that describes the site.
ALUMS
Hail Alma Mater to Connect with Other Alumni
Listing schools you attended pulls in connections from students and alumni.
Even with decades of distance in graduation years, a common alma mater opens the door to a shared experience in LinkedIn alumni groups.
For example, if I type “I-L-L” to someone who also attended UIUC, they will type back “I-N-I.” Go Illini!!
SPECIALTIES
Spice It Up with Specialties and Interests
Like a dash of spice adds flavor, your specialties and interests spark up your profile with keywords and tangents that set off your personality.
What are you passionate about – industries, people, places, things?
100%
Make it 100% complete
Complete profiles rank higher in searches and let you make the most of LinkedIn’s profile opportunities.
Is yours 100% complete? If not, see what you need to do to fill in the gaps.
To see what’s missing, download your free 42-point personal branding checklist here.
MEDIA
Add Documents, Files, Images and Videos for Personalization and Promotion
Update and round out your profile with project portfolios, slide shows, documents and other creative work that
showcases your talents.
Use http://slideshare.net to share your presentations to your profile.
Bonus points for video.
SKILLS
Show off Your Skills
What are you good at?
LinkedIn allows you to list up to 50 skills on your profile.
When people visit your profile, they can endorse you for these skills or they can add to those you have listed.
You can also endorse them.
UPGRADE
Upgrade Your Account and Get More Features
A basic, free personal LinkedIn account gets you started.
Investing in an upgraded personal or business account improves functionality, reach, access and customer service.To see the options, check your account settings.
Future. Marketing. Leadership.
“Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” inc.com
Barbara Rozgonyi leads CoryWest Media, a strategic marketing consultancy that attracts attention, builds brands, and connects communities in four dimensions via the WIRED PR works system.
Barbara works with people and organizations who are frustrated by the complex challenges of modern marketing to streamline success with a proven 4D WIRED PR system to transforms sales and marketing into more profitable client [and team] relationships for tomorrow, today.
A top sales performance coach who left the corporate world to become an entrepreneurial consultant, Barbara’s client portfolio includes projects for Fortune 500 companies, associations, startups, events, government agencies, nonprofits and small businesses. A member of the American Marketing Association and the prestigious National Speakers Association, Barbara serves on the board of NSA Carolinas chapter.
Corporations and conferences engage Barbara to present enlightening, energetic and effective programs. She’s presented at Joint Commission, Bosch Power Tools, Kirkland and Ellis, Sears, TechWeek Chicago, Social Media Week, CarnegieComm, Federal Reserve WEDGE Conference, IMEX Frankfurt, IACC Annual Conference, MDRT Annual Conference, Association Forum Forum Forward, IX Chicago, MPI Potomac, MPI Chicago, ISHMPR, Influencer Marketing Days and many more.
A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold-out writing for the web conference in 2002, began blogging in 2006 at wiredPRworks.com, and founded Social Media Club’s Chicago chapter in 2008 where she produced over 60 events. Nokia chose Barbara as one of two social media experts to represent the U.S. at Social Media Week Berlin.
A contributing author to two best-sellers, Barbara contributed the LinkedIn chapter to “Success Secrets of the Social Media Marketing Superstars,” and the PR chapter to “Success Secrets of the Online Marketing Superstars.” Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks. Her work is cited in several books. Barbara loves connecting her audiences with future success RN [right now]. Ready? Let’s go!!!
