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In the ever-evolving realm of travel and tourism, staying ahead of emerging trends is paramount for marketers seeking to capture the attention of an adventurous audience. Expedia Group’s Unpack ’24 report serves as a strategic compass, providing destination marketers and travel professionals with exclusive insights into the key trends shaping the future of travel in
Are Your PR Strategies Keeping Pace with the Digital Shift in News Consumption? In a world where information evolves at the speed of a click, the landscape of news consumption is undergoing a seismic shift. But here’s the question: Are your public relations strategies evolving with it? In a recent episode of “Growing Social Now
How does LinkedIn power relationships and impact companies? On the latest episode of “Growing Social Now News” we’ll talk about decoding LinkedIn’s impact with results from a Harvard Business School study that mapped LinkedIn connections among over 7,700 public U.S. companies. Listen in and get valuable insights for individuals and businesses looking to navigate the
Customer experience (CX) has become a pivotal focus for organizations looking to gain a competitive advantage and long-term customer loyalty. But what exactly is CX, and how does one go about connecting CX and marketing for an optimal customer experience? On a recent episode of the Growing Social Now podcast, host Barbara Rozgonyi interviewed CX
What is the future of the way we’ll communicate at work? Thanks to Jeff Willinger for joining me to talk about what’s next at work on the latest episode of Growing Social Now! If you attended any Social Media Club Chicago events, you’ll recognize Jeff – and me!! Together with the board we hosted over
Is spending time on LinkedIn worth it? How do you unlock LinkedIn strategy secrets in 30 minutes or less? Here’s why and how you can book a strategy session with me, Barbara Rozgonyi, and start getting LinkedIn to work for you the way you want it to. Did you know there are now
The role of the fractional Chief Marketing Officer (CMO) has gained prominence as businesses seek outside expertise to thrive in today’s landscape. To explore this emerging opportunity, Barbara Rozgonyi, an experienced digital marketing communications consultant and fractional CMO talks about How a Fractional CMO Fuels Fast and Healthy Growth for Small Businesses and Startups.
How does Taylor Swift, with her 190 million social media followers and over $400 million in annual revenue, go beyond music to master the art of persuasion and influence in marketing and business? Let’s look at seven ways Taylor Swift masters global marketing, influence, and unity. When I posted this poll on LinkedIn: Are you
Influence Digest recently named Barbara Rozgonyi, a top LinkedIn expert strategy consultant, LinkedIn speaker, LinkedIn sales team trainer, and B2B marketing influencer to its list of top 2023 LinkedIn Experts in Charlotte, NC. Here’s the press release. LinkedIn is an empowering platform for both professionals and brands to cultivate authentic relationships. This recognition celebrates our
Twenty-two years ago, today, we remember how 9/11 changed the world and the way we communicate. Where were you on September 11? Reflecting on How 9/11 Immediately Impacted Community PR and Communications On September 9, 2001, we celebrated a child’s seventh birthday party. Walking down Michigan Avenue in Chicago beside eight ecstatic and effusively ebullient
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