Did you know the VR market is expected to surpass $10 trillion by 2030? Listen in as Leslie Marshall, CMO of Mesmerise tells you why now is the time to activate VR/AR/MR. Leslie shares how marketing professionals and comms experts can think about how tech like AR/VR/MR applies to their work and the kinds of…
What could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute – and one of the 10 most influential CMOs to follow in 2023 – talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within…
Experiential Social Media Like 10 epic episodes rolled up into one cool take, this intriguing interview with Leslie Marshall, Head of Experiential Marketing at Morningstar, covers events, employee engagement, in-house influencers, corporate branding, social ecosystems, and more! Listen in as this dynamic duo – friends and social media enthusiasts for over a decade – explores…
“Please ensure your listeners have their seatbelts on, as this will be a high-energy convo!” Larry Long, Jr. If you’re looking for a JOLT [the name of Larry’s upcoming book], listen to this fast-paced interview. Barbara and Larry met via NSA Carolinas in June 2021. In a few short months, Larry’s speaking career has skyrocketed….
How to Socialize B2C Digital Customer Care with Elly Deutch Moody, Digital Customer Satisfaction and Engagement Strategy Manager at McDonald’s When there’s more than ketchup on the burger, a friend of mine is seriously disappointed. It’s one thing to pick off a pickle or two, but when mustard and mayo coat the bun, it’s back…
Wondering what’s hot – and what’s not in social media right now? Will TikTok REALLY take over everything? Should we watch out for Metaverse? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the…
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Thanks to InsuranceWebx for the opportunity to present a digital marketing transformation webinar, covering social media and social selling for insurance sales rep pros. Feeling overwhelmed, confused or frustrated about the best way to market today? You’re not alone. According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently…