What makes someone a “thought leader” today? How can you transform from ho-hum everyday expert into a fast-track financial services trailblazing thought leader? Digital marketing expert speaker Barbara Rozgonyi presents new ways to elevate expertise, advance influence, and map a trail to success for you and your customers. Thanks to McGuffin Mornings for the opportunity to present! Here’s a program description – along with the resources mentioned.
How to Become a Financial Services Trailblazing Thought Leader
The term “thought leader” is losing steam, as it gets dulled and diluted by everyone with a LinkedIn profile and a content calendar deadline. If you think you’ve got all your thought leadership bases covered or need to revive a struggling program, it’s time to think outside the box — way outside, to a whole new dimension of possibility and potential.
In this virtual McGuffin Mornings presentation, digital marketing expert Barbara Rozgonyi will walk you through how financial marketers can change their mindset from constant content-churning to becoming a true thought trailblazer that leaves thought “leaders” running to catch up.
You will learn how to:
– differentiate your brand with a true 4D (digital, direct, dynamic &
data-driven) model
– take thought leadership risks that will pay off
– break old patterns and understand your company’s biases
About Barbara Rozgonyi, Digital Marketing Creative Trailblazing Thought Leader
Barbara Rozgonyi is a nationally recognized digital marketing leader and international speaker. Barbara is the founder of CoryWest Media, an innovative creative consultancy, co-founder of Social Media Club Chicago, founder of wiredPRworks.com – launched in 2006 and recently ranked at #11 in top PR blogs, and an avid podcaster. Her podcast Growing Social launched in 2021. Barbara’s work as a digital expert has been featured on Inc.com, TechCrunch, Entrepreneur, Crain’s Chicago Business, and more.
Trailblazing Thought Leader Resources
mentioned in the program . . .
DATA
LinkedIn Collective Inspiring What B2B Can Be
DIGITAL
Personality + Reputation = Digital DNA created by Barbara Rozgonyi
WIRED
Words. Intentions. Routes. Experiences. Design. created by Barbara Rozgonyi
DIRECT
- Target
- Map Buyer’s Journey
- Personalize
- Stay in Touch
DYNAMIC
Personal – Useful – Relevant – Empathy. PURE concept by Barbara Rozgonyi
+482% increase in emojis in financial conversations on Twitter
Financial Services Thought Trailblazers
LinkedIn Top Financial Services Companies
Power 100 Financial Services Rankings
Top #FinTech Companies on Twitter
Super Apps Article via The Teller via McGuffin
Thought Trailblazer Financial Services Companies and People
State Bank of India
Mastercard Book: Quantum Marketing by Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare | MasterCard
Fidelity
USAA
Leslie Marshall, Head of Experiential Marketing, Morningstar, President AMA Chicago
Allan Schoenberg, Chief Communications Officer, Vinson & Elkins
Chris McGuire, Director of Client Growth and Engagement, McGuffin Creative Group In., President-Elect AMA Chicago
Barbara Rozgonyi CEO Founder, CoryWest Media
About Barbara Rozgonyi, Digital Marketing Trailblazing Thought Leader
Barbara Rozgonyi is a nationally recognized digital marketing leader and international speaker. Barbara is the founder of CoryWest Media, an innovative creative consultancy, co-founder of Social Media Club Chicago, founder of wiredPRworks.com – launched in 2006 and recently ranked at #11 in top PR blogs, and avid podcaster. Her podcast Growing Social Now launched in 2021. Barbara’s work as a digital expert has been featured on Inc.com, TechCrunch, Entrepreneur, Crain’s Chicago Business, and more.
